EGA Shop  brought to   
you by, Inc.

Order brochures, publications and posters from the corporate office. No charge.
Luminary Initiative
Honoring Gold Star Mothers on the last Sunday of September each year.
Shop By Category, Inc.
Gift Ideas

Slideshow image

Since your web browser does not support JavaScript, here is a non-JavaScript version of the image slideshow:

slideshow image

Dress Blue Auto Magnets usmc

Dress cover protector usmc

Short on time for shopping? Gift certificates are a perfect solution! Click here.

Item Details
Outreach Rackcard: Luminary Initiative
Item Name:
Outreach Rackcard: Luminary Initiative
Item #:
Average Rating:

Product Image Gallery:

Enter the quantity of brochures you would like to order below.

This is a rack card printed on cardstock in full color with a glossy finish. They fit well in a standard display or rack card display.

The Luminary Initiative is in honor of Gold Star Mothers and families on Gold Star Mothers Day, the last Sunday in September each year.  We encourage churches, communities, scouts, and military organizations to get involved! The Luminary Initiative rack card does not ask for donations nor does it credit This is for YOU to use to raise awareness and get your community organizations involved.

For more information, see (link opens in a new window). Gold Star Family Support is an outreach program of, Inc.  For more information about the Luminary Initiative and to what other communities have done in past years, visit  To talk about this and see what others have done in the past visit

As a nonprofit organization, every penny counts. While these rack cards are free, please ask for what you'll use, and use what you receive. If you can help defer the cost of  printing and shipping the brochures, please check an appropriate radio button below. Order them below, and we'll ship them to you.

Please feel free to copy and paste the following text into the body of your email:

On Gold Star Family Day, we come together to honor those who have lost a loved one serving in the U.S. military by lighting a luminary on the last Sunday in September.

Throughout America’s history, from the Revolutionary War to the wars in Iraq and Afghanistan, families have seen their loved ones heed the call of duty, and with that duty comes the ultimate burden that these families must bear.  Lighting a luminary on Gold Star Family Day lets them know they don’t stand alone.

In communities large and small, organizations and individuals honor these families, from citywide events to a single luminary at the end of a driveway. Community service clubs, church groups and military organizations all participate—and they all need leaders; someone who will coordinate the day’s activities and send out the call to action. 

Is that someone you?

Gold Star Mother’s Day was designated by a joint Congressional resolution in 1936 and has evolved in recent years to be known as Gold Star Family Day. Each year since, the day has been observed by presidential proclamation, from Franklin D. Roosevelt to Barack Obama.

Gold Star Family Day is on the last Sunday of September each year.

For more information, go to

We appreciate you spreading the word about Gold Star Mother's Day and the Luminary Initiative. We hope you will take action in your community to hold an event in memory of our fallen heroes and in honor of their mothers.

Item Options
Please briefly describe how and where these brochures will be used or distributed:
* Required Entry:
Would you like to help defray the costs of printing and shipping the brochures? Additional cost is per brochure.
No, thank you.
Yes, I can help, per brochure: (Add $0.01)
Yes, I can help, per brochure: (Add $0.03)
Yes, I can help, per brochure: (Add $0.05)
Yes, I can help, per brochure: (Add $0.10)
Item Price
Your Price:
In Stock!
Item Reviews
Do you own this item? We'd love to hear from you! Click the button to write a review. When you've written five reviews, let us know and we'll send you a coupon for $5 off your next purchase!

Related Items
Featured Items
_Donation, $10, 19th Anniversary
More Info
__Standard T-Shirt: 3rd Recruit Btn
More Info
$24.95  $17.00
__Standard T-Shirt: 2nd Recruit Btn
More Info
$24.95  $17.00
__Recruit Training Matrix: San Diego (MCRD)
More Info
Wristband: Dress Blue, Proud Family
More Info
__Recruit Training Matrix: Parris Island (MCRD)
More Info
__Standard T-Shirt: 4th Recruit Btn
More Info
$24.95  $17.00
Luggage: Dress COVER Protector
More Info
Decal, EGA My Son Is A Marine
More Info
Boot Bands: Green Elastic Trouser Blousers
More Info
Stickers, Recruit Parents
More Info
_Custom Engraved Coin Eagle, Globe and Anchor
More Info
$35.95  $29.00
_T-Shirt (Unisex):  Proud Family
More Info
EGA Lapel Pin: My Son is a Marine
More Info
Stickers, Marine Corps Icons
More Info
_Necklace, Marine MOM Heart Design
More Info
License Plate Frame: Marine Mom
More Info
Garden Flag: Yellow Footprints, I've Got a Marine in the Making
More Info
$21.95  $17.00

We have a new phone number! 573-303-5500

  Customer Service   Home   On Sale   Shop Category   Custom Product Policy   What's New   Featured Items   Size Charts   Shipping   Returns   Charity Programs   Donations   Gift Cards   Contact Us

For questions, call 573-303-5500

For security reasons, we do not take orders over the phone., Inc. is an IRS-Approved 501(c)(3) Public Charity
Copyright © 2003-2022, Inc.
a Place to Connect & Share® is a registered trademark of the United States Marine Corps. Used with permission.